The education sport never gave you.
How to Make Money as an Athlete: a self-paced course from 2026 Winter Olympian Matt C. Smith. Build your brand, land sponsors and turn your sport into income.
Sport taught you to live for training. Not from it.
You know how to train, race and recover. Nobody ever showed you how sponsors work, how to build an audience or what to charge.
Many athletes have to retire before they want to, because their sport doesn't pay enough to live on. Matt learned the other way: by building a brand while competing, then turning it into real money.
This course is what he wishes he had been given on day one.
Two phases. Build is free.
Work through it at your own pace with the student workbook beside you, so you finish with real work done, not just notes. Start with Build for free.
- A clear story that makes fans and brands care about you
- Know who you’re for and what you stand for, so you stand out from every other athlete
- A simple content plan that fits around training
- A bank of content ready to post
- Understand how money really flows in sport and who pays for what
- A list of brands that fit you, and a plan to approach them
- Email templates that get replies
- Your first round of sponsor outreach sent
From athletes who took Matt's course.
“His intelligence, experience and determination to teach others how to grow and to live from what you love … is second to none.”
“The sessions that were presented, and the material that was taught was fantastic and well beyond what someone could learn on their own. A 10/10 truly.”
“It was an amazing course. I really recommend it for anyone who’s looking to elevate his or her athletic career.”
“It’s more than just being told how to get better at social media, it’s being able to be part of a community where people can help you bounce ideas off of!”
“Almost everyone says for athletes to make content, but it’s vague. … He embodies what he is teaching, and he already is where I’m trying to get on this front.”
Matt C. Smith
2026 Winter Olympian and entrepreneur. Matt built an audience while training for the Olympics and turned it into a six-figure income. And he’s not even in a money sport.
Now he teaches other athletes the exact steps, from finding their story to sending the first email.
Join now. Pay less in week one.
Questions
Course goes live Monday 16 November.
Get on the list and be first in at the early-bird price.